The airport is a frustrating experience… from the moment you get there.
Once you have survived checking-in and gone through security, you have to strategize about killing time till take-off.
What is the one thing, most likely not only to help you endure,
but actually render the experience quite pleasant?
Shopping? Maybe
Eating? Unlikely
Reading? Possibly
It's the plug.
The plug will make most travelers happier because they will be able to power their computer and do things they enjoy.
So why is it so difficult to find a free plug in Charles de Gaules, Heathrow, Boston Logan, Rome Fiumicino etc…? Is it a question of money?
So have the work sponsored by corporation.
Next steps.
Advertisers and marketers: contact the people who manage airports. Tell them you will pay for installing the electrical outlets.
Airlines: get in the game it’s good for you to have happy (tame) travelers when you announced the nth delay.
Us: we will associate your brand with someone who has really helped us when things could have gone much worse.
Just thought about it this morning
wahyd vannoni
http://manifestmagazine.wordpress.com
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