Idea:
To use paper sack as a medium for advertising for the masses.

Idea Generation:
1. Need Gap:
There is cut-throat competition for space in the advertising world, thus per unit cost of advertisement space has become quite expensive. This makes it difficult for start ups and lower/middle level business firms to advertise or promote their businesses. Advertising in yellow pages or classifieds in newspapers is a cheaper option but people in India do not refer to them regularly, thereby, limiting the consumer reach. Thus they are not able to spread awareness about their product/service to a large population.

Not only this, excessive use of polythene bags is degrading our environment, worsening the situation day by day.

2. What we propose:
This situation creates a need for an innovative advertising platform which will be cost effective and must also have high consumer reach for local small/medium scale business firms. We present ‘AdSack’ which proposes to create unique advertising opportunities for lower and middle level business firms. AdSack is a unique Paper Bag which would be durable and has advertisement printed on its outer body. These businessmen can give their advertisement in these AdSacks and meet their basic marketing requirement.
And since we are practically trying to remove polythene from the market and further we plan to manufacture our paper sacks by recycling paper wastes thus we are tackling our environmental degradation at two levels and thus helping to create a green environment.

3. How effective this would be:
Small scale shopkeepers, local grocery stores, vegetable and fruit sellers and ‘thelawallas’ i.e. hawkers use polythene bags for distributing their products or commodities to customers. This gives us a wide consumer base to provide our product and influence.
We plan to distribute paper sacks to these local vendors, either free of cost or at a very negligible amount. We will generate revenue for our venture by making a unique advertising platform through these paper bags. We will be printing advertisements of startups and lower/middle level business firms on these paper bags which will make the paper sacks a combination of both a package solution and a cheap advertisement space.
The target segment of ‘AdSack’ would be mainly local medium to large shopkeepers, coaching institutions, start up firms and local restaurants.