• The three organizations have started an initiative to send text and reading books to over 98,000 children and teenagers in Colombia

• The campaign will begin on January 10 and end on February 10, 2012

• NGO Buena Nota will be responsible for distribution throughout Colombia, in over 120 schools and libraries.

Madrid, January 10, 2012.- With the objective of sending 70,000 text and reading books to Colombian children and teenagers in a difficult economic situation, Iberia, the social network ideas4all and Telepizza have started the project “Books for Colombia”.

The campaign, which begins on January 10 and ends on February 10, invites all citizens to donate books that are no longer being used but that are still in good condition.

“Books for Colombia” was born inside the social network ideas4all, from a suggestion by one of Telepizza’s employees, who thought return trips on pizza delivery services were being underused and could be destined to achieve a charitable purpose.

How to cooperate
Anyone who wishes to cooperate will be able to make a donation, within the specified dates, at any of the establishments participating in the campaign. Also, and in order to make the collection process easier, it will be possible to contribute to the initiative from home. After placing an order with Telepizza, donated books will be given to the delivery person, who will take them back to the local Telepizza.

All books received will be transported and stored by the company’s logistics division, and will then be sent to Colombia using airplanes made available by Iberia. At their destination, NGO Buena Nota will be responsible for their classification and later distribution in 120 libraries and schools throughout the country. This will allow over 98,000 children and teenagers to enjoy donated books.

Initially, the initiative will be implemented in Telepizza’s establishments within the Autonomous Region of Madrid, but an extension is envisaged to other areas of Spain.

“We were very enthusiastic about the initiative from the start, because it combines two aspects that are very much part of Iberia’s identity: our role as a bridge between Spain and Latin America, on one hand, and as a pro-active and supportive entity that defends culture and the development of all peoples, on the other”, says Manuel López Aguilar, General Director of Commercial and Client Services at Iberia.

Ana Mª Llopis, Founder and CEO of ideas4all maintains that “as soon as we saw this idea in our network, we knew it was an excellent idea that deserved all our energy and enthusiasm in order for it to be carried out. It is one of those ideas that help to change the world. It will be a success and I hope that its implementation will pave the path for other good ideas that can help improve the living conditions of those who need it most. Ideas4all, and I personally, will always support initiatives of this kind”.

“At Telepizza, we specialize in bringing our clients’ wishes to their doorstep. Now, with this campaign, we would like to fulfill a dream we truly identify with: bringing books to many kids at the doorstep of their schools. This will be our way of contributing towards their education and, therefore, of helping them fulfill their dreams in the future”, says Pablo Juantegui, Telepizza’s CEO.

Lastly, Carolina Ibarra, Executive Director of NGO Buena Nota recognizes that “for Libro por Libro, a Buena Nota project, to be able to donate 70,000 books from Spain to Colombian libraries and schools in rural and urban areas is an opportunity to promote reading among children and teenagers, a way of enriching their knowledge and offering them a new activity for their free time. Working with Telepizza, ideas4all and Iberia has been a great experience for us, within a prevailing spirit of social support and a commitment to building a better world through education”.

About Iberia

Iberia is the most important airline in Spain, and the leading company in the Europe-Latin America market, with the largest offer in terms of destinations and travel frequency. Iberia flies to Colombia specifically every day, on Airbus A340 airplanes. After their fusion in 2011, the group made up of Iberia and BA has become the third in Europe and sixth worldwide in terms of invoicing; close to 1,750 flights are on offer daily, to 204 destinations in 121 different countries, with a fleet of 406 airplanes and 55 million passengers flying in 2010. For further information, visit http://grupo.iberia.es.

About ideas4all

Ideas4all (www.ideas4all.com) is the ideas social network; the greatest and most important of its kind. Up until December 2011, its users had launched close to 89,000 ideas, with a further 14,000 in the Chinese version, ideas4all.cn: More than 100,000 ideas in total. Ideas4all is also offered to companies and organization as ‘Innovation Agora’, which offers them their very own ideas social network and a way reap the fruits of all the intellectual capital their employees have to offer.

About Telepizza

Telepizza is the leading company in the prepared foods for delivery sector in Spain, thanks to the quality of its services and variety of its offer, based on its own ingredients and the Mediterranean diet. It currently has over 600 establishments throughout Spain and a further 590 abroad. In Colombia, the company is present through Jenos Pizza, with over 100 sales points.

About Buena Nota

BuenaNota is a Colombian organization founded over 5 years ago in order to offer support to people through innovative social solutions. This support is given by increasing Visibility, Exchanging Knowledge, creating Connections and offering Council.

“Libro por Libro” is a Buena Nota project that provides children and teenagers with the educational tools they need through a strategy of integral education, by strengthening human values and the development of abilities that will empower them as agents of change within their own environment.